Engg College Days : Madho Ki Kahani

आजकल  अखबार  की  सुर्ख़ियों  में  गरम  है  दास्ताने  प्यार ,
cseism2k6 को  बना  रखा  है  इन्होने  प्यार का  बाज़ार ,
माँ  बाप  में  मचा  हुआ  है हाहाकार ;
सोच  रहें  होंगे  इन्हें  बनाया  इंजिनियर  बेकार ....

जैकी  ने  शुरु  किया  यह  तमाशा  ...
फिर  राज  गौरव  भी  इस्पे  खूब  नाचा ,
अर्पित  ने लिख डाला  iisc का चोथा   ..
कंप्यूटर  स्सिएंस  के  नाम  पर  किया है खूब  धोखा  ...

अब  जब  दास्ताँ  चल  चुकी  है pyaar ki,
kissa sunate hain hum bhi apne ek yaar ki,
kahat hain bhaiyya suno bhai sadho,
naam hamare dost ka hai madho

acchi bhali jindagi chal rahi thi,
bas ek modern pyaar ki kami thi,
aadhi jindagi library main katthi thi,
aur aadhi inki aakhen unki raah dekhti thi.

21 saal ke ho gaye ..par koi mili nahi..
koi moti, koi patli toh koi khali nahi,


thak haar kar doston ki salah lee,
phir hero banke mahila college ki rah lee,
socha itni saari mein ek toh milegi,
is baar moti patli , koi bhi chalegi..

style se mobile nikal kar khade ho gaye side main,
baal aise the jaise devanand hon guide main ,
intezaar kar rahe the ki koi sahi dikhe,
koi toh unse pyaar ka pehla paath seekhe,

sabr ka baandh ab toot raha tha,
apna madho kab se wahan khada tha ,
ek ladki ne uske taraf nahi dekha,
tab usne formula 420 ke baare mein socha..

apna rumaal wahan girakar,
khada ho gaya nigahen gada kar,
tabhi ek bala gujari,
jise dekh kar madho ke uthi sarsari,

rumaal utha kar peeche bhaaga,
"aapka rumaal gir gaya tha" jhat se daga,
ladki muskarayi,thodi si sharmayi,
madho ne mano mann ki murad paayi,


honton ki laalima,aakhon ki gahrai,
pehle yeh ladki uski jindagi mein kyun nahi aayi,

apna madho uske sapne mein kho gaya,
tabhi ek jhanak ki aawaz sun use hosh aaya,
thoda dard hua toh mahsoos kiya ,
yeh thapaad to uski pari ne use hi rashid diya


public bhi jhat se jut gayi
rahi sahi kasar bhi puri ho gayi
wah ri anarkali kya khub kiya ..
ekkishwin shatabdi mein salim ko chunwa diya


police bhi aa gayi manjar mein....
gujarni padi raat andar mein

dost bhi aaye sawere....
dekhkar khoob hanse saare,


wah re bhagwaan .... kya dost banaya....
wah re doston ....kya khoob pitwayaa......



abhi khatam nahi hua .... madho ka prem rog phir jaagaa...
college mein phir suru hua ..... jaanne ke liye mail karen karte rahen

IMO - Flipkart : what next

Key focus of the company is customer delight and has gone extra mile to deliver that. The numbers show more that 50% as repeat business. This customer loyalty is delightful to any firm.
The company has done lots of good things but IMO, there are still many a milestones to be achieved and I believe with these it is not a distant dream to position Flip Kart as the best e-commerce site nationally & internationally.

Books Segment
FK started off with books and should be closer to their heart still now with only 1% of the book market being captured by online segment. Moreover infibean and rediff realizing the trends are also forcing themselves into book business.
Key Customer Insight: Online reading is going up : According to Forrester research (By Sarah Rotman Epps & James McQuivey) , Dual-screen mobile phones and netbooks will eat into e-reader demand and that most readers don’t read enough.

Another Report suggests that the e-book market has a direct correlation with the internet penetration , the demographic dividend and the mobile and internet convergence

Key Inference : While I see that the ebook reader market might be dominated in sometime by the smart phones, the e-book reading market is there to stay.

Another Customer Insight : Online reading or searching is a direct replacement to books. Hence cannibalization should not be an issue.

Lack of Space, the re-location constraints, etc indicate that a personal digital library would be a better option for fast moving professionals.

Moreover, not all books are qualified/ found great to be kept with him/ her. That is precisely the reason why piracy has taken up in a big way. They just want read an throw books and that throw-away prices.

Flipkart personalized e-Library

Objective : To tie up with the publishing house/authors to publish the books online and collaborate with the High potential user community to build a online digital library for them.
“In Short : To do what i-phone has done to the music industry” ; Price the books as low as 10-20 Rs
Use Subscription model or pay per use model.

Online Publishing

Another business which seems viable is either tie-up with Online publishing house like Pothi.com or do a vertical integration into online publishing area. This shall also help them in e-book selling.

Portal to Social

FlipKart Widgets : To be placed in social networking sites .
Social community for Book Lovers supported by Flipkart where people discuss about books new releases etc , comments etc .
While reading the reviews or chatting with their circles they can buy the books
Flipkart Credits to the contributors which they can use to buy the book or read e-books.

Store to the User

Similar to the Tesco’s model , Use posters on the substations /subways for people to order books through QR code activation.(www.techi.com/2011/07/augmented-grocery-shopping/)

Good Night!

It’s 3:15 am , should call it night as I still didn’t get a chance to hit the bed. My eyelids never felt as heavy as now. However I am writing this … why ? because I want to write. This is something I have loved to do and I shall love to do this. Amidst the furore of B-school , I am missing my life, my small observations , my take away from day to day life.
I shall quickly jot down some points I want to talk about and will elaborate later..

That day I had an exam . The auto walla comment “ rick doob bhi gaya tho bhi aapko college pahunchanhunga .. aap tension mat lo” and Customer Relationship and consulting …

The GF trouble “ Push pull strategy can only give you gf’s .. To get a life long relationship , you must learn to let go”

Realize what you want from life …companies shall follow .. on the placements 

The most imp ingredient for success is value … and is common across all companies …

Focus on Non customers and understand their needs to sustain your business.


I miss my frens .. my home .. my love and my family .. I am feeling extremely sleepy
There are many more to talk about ……germany , 1st year , IM conclave .. etc