IMO - Flipkart : what next

Key focus of the company is customer delight and has gone extra mile to deliver that. The numbers show more that 50% as repeat business. This customer loyalty is delightful to any firm.
The company has done lots of good things but IMO, there are still many a milestones to be achieved and I believe with these it is not a distant dream to position Flip Kart as the best e-commerce site nationally & internationally.

Books Segment
FK started off with books and should be closer to their heart still now with only 1% of the book market being captured by online segment. Moreover infibean and rediff realizing the trends are also forcing themselves into book business.
Key Customer Insight: Online reading is going up : According to Forrester research (By Sarah Rotman Epps & James McQuivey) , Dual-screen mobile phones and netbooks will eat into e-reader demand and that most readers don’t read enough.

Another Report suggests that the e-book market has a direct correlation with the internet penetration , the demographic dividend and the mobile and internet convergence

Key Inference : While I see that the ebook reader market might be dominated in sometime by the smart phones, the e-book reading market is there to stay.

Another Customer Insight : Online reading or searching is a direct replacement to books. Hence cannibalization should not be an issue.

Lack of Space, the re-location constraints, etc indicate that a personal digital library would be a better option for fast moving professionals.

Moreover, not all books are qualified/ found great to be kept with him/ her. That is precisely the reason why piracy has taken up in a big way. They just want read an throw books and that throw-away prices.

Flipkart personalized e-Library

Objective : To tie up with the publishing house/authors to publish the books online and collaborate with the High potential user community to build a online digital library for them.
“In Short : To do what i-phone has done to the music industry” ; Price the books as low as 10-20 Rs
Use Subscription model or pay per use model.

Online Publishing

Another business which seems viable is either tie-up with Online publishing house like Pothi.com or do a vertical integration into online publishing area. This shall also help them in e-book selling.

Portal to Social

FlipKart Widgets : To be placed in social networking sites .
Social community for Book Lovers supported by Flipkart where people discuss about books new releases etc , comments etc .
While reading the reviews or chatting with their circles they can buy the books
Flipkart Credits to the contributors which they can use to buy the book or read e-books.

Store to the User

Similar to the Tesco’s model , Use posters on the substations /subways for people to order books through QR code activation.(www.techi.com/2011/07/augmented-grocery-shopping/)

Life in S.Pjain Institute of Management Research

SP...Here it is :)

You have run enough...... It was a long race, where you learnt all the tricks of the trade, from sheer hard work to applying your grey cells to the limits. Now you can let go! Yes, here it is different; here it is S.P Jain Institute of Management Research.

As with the greatest personalities in life, SP Jain find its deepest values in simplicity.  Three months into the programme, the Spinners have already fallen in love with every minuscule of the Institute. Apart from the multitude of talent handpicked from different parts of the country, you have a unique pedagogy which will make you rethink all that you have done in your life. Here you will see the seamless amalgamation of the eastern ethos and the western efficiency. This is where you shall work day in and day out and at the end of the day , fall in love  with it.

The feel at the Pinnacle

The batch size of 180, although makes it difficult to get in for the many deserving and talented pool, ensures that once you are in, you develop a close connect with your peers and build relationships which last lifetime. There are lots of first in SPJIMR. It is the first institute to implement the choice of the stream(IM, Finance, Operations and Marketing) right at the time of admission. As in life, focus in important, so is it in SPJIMR. While freshers and work-experience are equally considered, it ensures that it selects only the students focused on what they want out of their life.

The eclectic integration of courses and the student activity helps one explore all that they ever wanted to do. One learns from the CEO’s as well as the slum dwellers in the pedagogy of SPJIMR. The innovative hats of Abyudaya ( shaping some one’s life), DOCC , PG Lab , Geeta Shibir take you through a myriads of emotions, of self development, peer development and societal development. While at class you interact with one of the best brains across India from diverse background, you learn the administrative aspects of society in ADMAP.

The view from up here

The day starts at 8:30 am and often transpires into the next day with lots of work , fun and life. You keep finding your ‘aha’ moments rediscovering yourself , sometimes in the lanes to hostel (boy’s and girls), in Open Air theatre or the sports complex. Being in the fast track Mumbai often gives you the momentum to pursue your interests outside studies , in theatres, live projects etc.

The Spinners....

They say, we have given you a threat free 2 years and we intend to make the most out of it.After all life is all about knowing , being and doing ....so is MBA...

I liked SPJIMR ... and infact am loving it............