Rethinking Leadership!

"Leaders are not made, they are born" – has been the view of many theories in Organization behaviour; however I do not subscribe to it. On the contrary, I strongly subscribe that, leadership is an inherent quality of human being; it only needs a situation to emerge. Each one of us demonstrates leadership at some or the other point of their life. Leadership, I would classify into

·         Personal Leadership

·         Inter personal Leadership

·         Organizational Leadership

Each individual has a myriad of intertwined personalities which is also sometimes referred in common parlance as faces. The personality of a person is determined by which of these intertwined ones is demonstrated more often. Each of these personalities is important as per the situation faced by individuals .It is both an art and science to respond with the face/personality to the changing circumstances around oneself. Thus a stern order with something wrong going at the shop floor is as much required as the loving smile at your kid when he/she makes mistake. Many a times, one has to motivate himself, talk to one's own self and ask him to move ahead despite all hurdles. Hence Personal leadership is about managing the multiple self within oneself such that the right one is demonstrated with respect to the situation.

 Inter-personal leadership is about making others see the value in them and in you. It means motivating people around you, connected to you, be it old or young to be able to get the energy to move ahead and realize their potential. This kind of leadership is demonstrated in every small activity you do, be it talking to a poor kid asking for alms or convincing auto driver you just made friends with, to leave smoking. This leadership is often referred in common parlance as charisma and it is the most important aspect of leadership.

Organizational leadership is one that is talked about much and investigated into much deeper details. Hence in the abstract we shall not be concentrating on it in detail. It broadly means engaging your employees to deliver value in the continuously changing business environment.

However, the point to take note of is the view that leadership, all three components as described above are situational and leaders and leaderships have emerged out of situations and incidences. Personal leadership is the easiest example to refer to. All those people who have excelled in their fields of science, arts and in whatever they have done are a very good example of personal leaders. Even those people whom their children often call "their role model" are great example of personal leaders and all those who say that they are happy with their life are very effective personal leaders.

It must be noted that effective personal leaders may not be good interpersonal leaders. While scientists or people with flamboyant lifestyles may be very happy in their own world which they manage effectively, they might not be able to influence people around them and be an interpersonal leader.

--
[coyright]A. Kumar

Guide map for locating the SPJIMR Information Management Conclave 2011

Dear Sir/Madam,

Thank you for registering for the SPJIMR Information Management Conclave 2011.

Venue: Auditorium, SPJIMR
Time: Inaugration at 09:30 am
Date: 14th Jan 2011

To facilitate your travel to the venue, we are attaching few map routes to help you reach the location.

Kindly let us know if you have any concerns.

Thanking you.

Warm Regards,

SIMC'11
email: simc_2011@spjimr.org
website: http://conclave.spjimr.org

SPJIMR Invites you for Information Management Conclave -2011

 

Dear All,

 

I hope you are doing great.

 

As one of Asia’s leading business schools, S P Jain Institute of Management & Research (SPJIMR) has persistently followed the path of creating and launching unique initiatives, especially for fostering business-academia integration. For the past few years, SPJIMR Information conclave has been the pioneer in bringing together academia, business and thought leadership in India.

We cordially invite you to attend the Information management Conclave which cuts across multiple domain including microfinance, mobile payments, manufacturing, gaming , marketing etc.

 

 

 

 

 

Please register at : http://conclave.spjimr.org.  There are no registration charges.

 

PS : Economic Times Page 5 , 10^th Jan,2011.

 

 

 

Thanks & Regards,

 

Amrit Kumar,

SPJIMR, Information Management
PGP 2010-2012
pgp10.amritk@spjimr.org | amritkr@gmail.com

09321623699                     

 

[amrit001in@yahoo.co.in]

 

 

 

 

 

Gandhi Reincarnated - Gandhism in Globalised Economy!

                     The World is flat - Thomas L Friedman

Indeed, the world has come a long way in the last century. From the realms of small family managed businesses in 1900’s to giant corporate houses across the continents in 2000’s, the world around us has really become a global village. Business today has become borderless or technically speaking we have come to live in an era of Globalization. Globalization has not only made a mark in our business but also in our daily lives. Today it’s not amazing for an American family to have a neighbor of Indian origin. One’s children may be studying with children from different race or origin. While Globalization promises a free and optimistic world for one and all it is worthwhile to see what makes it work. It’s interesting to know that the ideas on which the ship of Globalization is sailing finds its anchor in the ideals of thinkers such as Mohan Das Karamchand Gandhi or simply Gandhi, as the world knows him.

The basic tenet of Globalization, that work can be done in any part of the world relates to the Gandhian principles of equality. Gandhi advocated that all human beings are equal and are equally capable. They all must enjoy the same rights. Today the big businesses across the world are realizing the same and have increased their workforce in the developing nations, cognizant of the fact that talent knows no boundaries.

The second pillar of inclusive growth has seen many companies’ work for benefits of the people in various countries. Although global, they have already started imbibing the local culture and setting up corporate social responsibility activities to ensure inclusive growth. By Gandhian principles, growth is meaningful when it is inclusive, and in modern economy growth is sustainable when it is inclusive. This idea marks the dawn of a new era where businesses think of overall and not individual excellence.

The third pillar of ethics has never been so relevant to businesses than in globalized economy. Gandhian principles state that ethics has the most important role in one’s life and society. Today we have seen the Satyam’s and Enron’s of the world coming crashing down due to lack of ethics. These companies had everything they wanted but for the basic ideologies of ethics. Ethics has become the heart of any business today so much so that an unwritten rule of “only the ethical survive” has been proved correct in the last decades.

Gandhian principles of truth, tolerance and equality have a very strong correlation with the way businesses are being done. One can see the Gandhian philosophy in action in the world’s Tata’s and Infosys’. These companies have laid their businesses on similar lines of Gandhian philosophy and have seen unprecedented success. On a bird’s eye view, we can find that all the successful companies in the globalized economies have somewhere or the other have their roots in the basic principles of Gandhi.

Thus the Gandhian principles though deliberated long back; were never more relevant to business than in today’s globalized world.

Kamino ...Missing U ... all over again !!!

I am back in college and everything is ok here except that i am missing you guys very much .... it feels like being in ISM again without the company ... love....... spirits  of you wonderful beings...
I know lives have changed ... we have traded different routes in life and probably we shall all never again meet at a single crossroad of this life ... but I shall always love and cherish the roads when we were all walking side by side... each at a shoulder's length distance from each other or even closer.

Today when I walk on the path way to college ... similar to when i was rushing for the classes in ISM .. i miss the cajoling words of my chota haathi ..." yaar abhi sirf 8:05 hua hai .. abhi time hai ." and we would sleespishly enter the classroom without any pen .....and arpit without even a copy ......... Here i generally reach on time .. not becoz i have changed but because i dont have your assuring company of the last moment rush .. which of course is no fun .... I am growing thinner here .. haven't even tasted the samosas and snack of the nearby outside shops .... i still like sweets ... but bereft of your company .. i dont feel like having them anymore .....

I know I am talking immature ..... but I also know that u will understand i shall always remain immature....

I am mostly found in my room here as there is no room no 166 here ... my favorite room in ISM ..... When i visit any room here ..... i miss those faces somehow adjusting happily on the same bed facing the window and the other bed almost vacant ... with pearls of laughter and ounce of wisdom .. with non sense immense and length of the discussions from lunch to dinner.... Amongst these the tender soul had impressed me for lifetime .. and i miss your words ... i miss your perspective of seeing things from a much different height .. I miss the walks from ramdhani to seismological center .. I miss venting out myself and getting cajoled by the philosophy of the higher domain .. i miss the way I knew you .... differently ...... Though this vacuum can never be filled ... the college here often finds me wanting to walk on the roads unknown(here are few) .... only to find that you are not there to accompany me ... and I rest my feet hating to walk on that lane ....

I have somehow been lucky to meet some people in life who have a special place .......... but its never been so troubling for me before ....  it feels i am having samosa without any aloo.. I won't lie ..... there was freshers welcome .. i slept through half of it .. I hushed myself out of the DJ .. It's not that I dint try to enjoy .. but somewhere the mess parties flashing my minds ... I couldn't do anything but run away from the party .. back to my room ....

People are planning for vacations and I have distanced myself from all such plans.. after all it cant be Kolkata trip or neither it can be Kundan's home trip .. Here, no one says anything if you take water from there bottle .. but I never do .. I dont ask for shampoo here .. its not that no one does ... but it's not compelling to ask for water , shampoo , bucket .. deo to one who is none of you folks ....

There is no one  like prat here who could make you understand the concepts patiently and when you dint get it would ask "ghont lo". The roomie here is good, but it's not you who would silently understand when I was troubled and waited for me patiently , sometimes till infinity to confront him the situation. I am still straight but I miss the perfect gentleman , the most effiecient guy who would sleep on time ... no matter even if it was a DC exam tomorrow( His max wake up time was 1 am in DC).

Everyone is so practical here, I miss the heart of gold , the innocence of love and the scorn of the tiger .... Raj .. Though he has changed a lot in the recent times, I still saviour the image which is there to stay .. the truest form of man . I don't ask doubts to people , not because I don't have any but coz it reminds me of the days when even before the exams you would be found explaining the concepts to the less illuminated folks , sometimes for the nth time... I miss the tenderness of your soul and along with the generosity of ur wallet(I used to finish off his prepaid balance while he was fast asleep). He never complained and neither did Rastogi.

There is a temple here at the hill top and I can get the company , but I don't feel like going ....It makes me remember the Hyderabad days with you rastogi..........I miss those lengthy conversations on love life....

It's not that people here are dumb, but i still miss the intellects of ganza , mathur and ghosh da who could molest the logic of logic to any extent. I miss the numerous debates, planning of tom dick and harry and what not .. and of course I miss the Kundan-Mathur show .... Anshu has changed from a fragile guy to tough guy both mentally and physically, but i still like to believe that he is the guy who used to come to the volleyball court almost everyday for almost negligible improvement in the skills..A favorite of bhatta who actually wanted to preserve his brains in ISM for further reserach ... ok i was kidding ..

I miss you  both .....Neha and Neelam , The girls here though 40% in proportion are no fun to walk with to the Girl's hostel(No I don't delibrately go there... the mess is that side). I miss the short temper and the valentine's day roses ... I miss the kolkata trip .. I miss the library days.... I miss seeing neelam preparing for Gre and teasing her .. I miss those long hours spent in canteen.. I miss the computer workshop , I miss the Bangalore catch up .. I miss the sense of warmth I had in your company and I miss the fun and frolic in yours........I miss your fights and your sign languages .........

I can go on and on and on ....... it wont ever end .....

but practically its 4:45 am now .. let me wind up ...........

I know i should not say this .... but let me tell it to you now that the emotion platter is full ..........................There was one thg in final year that changed me .. and my perception of almost evrythg . .............. I feel very blessed to have you all as my friends in those trying times and later ........................each one of you has touched my life in a very unique way .. beyond the limits of words...

I love You ALL,

Happy friendship day


PS: The above was written on 1st August, reproduced out of love and dearth of anything more beautiful than the words above...

Life in S.Pjain Institute of Management Research

SP...Here it is :)

You have run enough...... It was a long race, where you learnt all the tricks of the trade, from sheer hard work to applying your grey cells to the limits. Now you can let go! Yes, here it is different; here it is S.P Jain Institute of Management Research.

As with the greatest personalities in life, SP Jain find its deepest values in simplicity.  Three months into the programme, the Spinners have already fallen in love with every minuscule of the Institute. Apart from the multitude of talent handpicked from different parts of the country, you have a unique pedagogy which will make you rethink all that you have done in your life. Here you will see the seamless amalgamation of the eastern ethos and the western efficiency. This is where you shall work day in and day out and at the end of the day , fall in love  with it.

The feel at the Pinnacle

The batch size of 180, although makes it difficult to get in for the many deserving and talented pool, ensures that once you are in, you develop a close connect with your peers and build relationships which last lifetime. There are lots of first in SPJIMR. It is the first institute to implement the choice of the stream(IM, Finance, Operations and Marketing) right at the time of admission. As in life, focus in important, so is it in SPJIMR. While freshers and work-experience are equally considered, it ensures that it selects only the students focused on what they want out of their life.

The eclectic integration of courses and the student activity helps one explore all that they ever wanted to do. One learns from the CEO’s as well as the slum dwellers in the pedagogy of SPJIMR. The innovative hats of Abyudaya ( shaping some one’s life), DOCC , PG Lab , Geeta Shibir take you through a myriads of emotions, of self development, peer development and societal development. While at class you interact with one of the best brains across India from diverse background, you learn the administrative aspects of society in ADMAP.

The view from up here

The day starts at 8:30 am and often transpires into the next day with lots of work , fun and life. You keep finding your ‘aha’ moments rediscovering yourself , sometimes in the lanes to hostel (boy’s and girls), in Open Air theatre or the sports complex. Being in the fast track Mumbai often gives you the momentum to pursue your interests outside studies , in theatres, live projects etc.

The Spinners....

They say, we have given you a threat free 2 years and we intend to make the most out of it.After all life is all about knowing , being and doing ....so is MBA...

I liked SPJIMR ... and infact am loving it............

SP it is !!

No cents for anyone to guess what SP is and how confused would I have been to join anything other than the coveted "IIM's". After all, graduating from one of the premier colleges in India infact the pride of clearing  IIT leads one into believing that anything with double "I" has his hallmark on atleast one of its seats. Of course, not underestimating the caliber of any ISMITE, reality bites are different and one needs to work hard and sometimes even much more than those who do not carry the halos of IIT somewhere around them.... and thinking that a seat is reserved for you in the lanes of media love - IIM's is a fallacy which just makes you sleep peacefully until the D day and yet another year and so on.

I was about to sleep peacefully for another year when thanks to alerts from coaching institutes on my mobile made me to check for an almost impossible thing; profile based calls of SPJIMR were out. OK .. for those who still don't have any idea what SPJIMR is ..with due respect to you ignorance in the field of management education, it is S.P Jain Institute of Management and Research, one of the best B school in India in the cadre of IIM's, XLRI and FMS. More on how good . comparisons etc will come later...

Right now, I seemed to have bagged a profile based call to SPjain; which wasn't even a remote possibility. To bag a profile call, you have to climb an everest... what , i am serious ? Ok , not an everest but at least you must have some international recognition or ranji playing experience(13th man won't do) or music maestro or through out university topper or might have changed the lives of socially challenged people .....phew ... it's not less than Everest ...

On some retrospection, my profile seemed to have some good points .. well I shall not put it here for public scrutiny .. but it somehow fitted on the lines of the international , zonal .. etc . So what next, prepare for the inteview and decide later if I had to take it up. With couple of sessions in TIME and some more reflection, I somehow managed to impress the interviewers in 2 1hr long interview sessions.

The biggest delimma was when I got through in the first list , a cocktail of emotions made me sick pondering over the age old question " To be or not to be". It took atleast 10 rounds of discussions with my family and close set of friends to convince myself that SP is my destiny for the next two years. There was never a doubt on the college, just that ......... I  thought I had my 1 seat reserved in the heart of a double "I".

More on how I felt there ... the first class .. the induction..... the destiny .. later .... need to sleep .. by the way I dint read a single page today :)

Kasab ka hisab hua (Kasab was finally billed)

Early morning rush, though not so early at 10:45 a.m I rushed to grab my shoes and simultaneously opened the door and pushed the elevator button. It's hard to imagine how I do all that in a flash of seconds .. but don't they say "practice makes you perfect". Anyways, by the time the lift had come, i had semi-locked the door , worn the socks and pushed my feet into the shoes which had not seen the shoe shiner ever in its poor life. By the time, we(lift and me) reached the ground floor, I was ready in formals , tip to toe.Phew!! why do i always blame myself for bad time management.

Well, pune's awesome climate has mutated into awful one and the acclimatization  process has cost me to drive my car instead of bike and the fact is that I hate being alone in the 5 seating capacity, calls to my colleagues also wouldn't help, they were already in the office.While changing gears, i tried in vain to tune my radio to some songs. It was either ads or ghanta singh on air .

Just then I heard Radio Mirchi playing something totally out of the tune " Kasab ka hissab hua, kaisa lajawab hua". I faintly retraced myself to headlines which i had a glimpse .. Ajmal Kasab held guilty and awarded death sentence". Radio Mirchi was talking to people on the street make them dance on their awful chorus.

I switched off the radio....and an anguish rushed chilling down on my spine and my eyes grew numb. No I am not related to Kasab in any way and neither I wish that he be pardoned..my heart is not that big  enough.having said that I didn't feel that this is a day we should be very proud of as an Indian or even as a human.

First, who is this guy , Kasab , just another terror agent, who knows to kill, why and how is an unimportant to him as to an engineering guy who wants to pass the semester with last minute rote exercise.Hell does he care, why 'a' is 'a' or why 'b' is 'b'. If the system fails him , we would sure not lose a good engineer.Similarly, you sure kill Kasab, does he care or does anyone in his world of terrorism care about him.His fate was sealed the day he wore the cap of terror.Thus this isn't any good solution.

Today we are happy killing this guy , but is it the best India can do or humanity can do. It's a shame on the humanity that it could not make a man who is as equipped as any nobel laureate to end up as a terrorist to be hanged till death. You can't keep passing the baton from Russia to America to Pakistan to Afganistan saying that its your fault .. no its yours .It is our collective fault.We all are at fault . Whole of the existence of human race is at fault and it's our failure which has marked the advent of hitler,saddam,kasab .... and many more in history. So please stop dancing at your own faults and failures.

Kasab killed people and destroyed the lives of many.I agree completely with the statement.So he deserves to be slaughtered. So please do it ... but with remorse not with pride. Remorse , because you know in the heart somewhere , somehow we all are related in his fault and also because , though people who could have rescued him from becoming a terrorist ... never met him in his life, at least not this one.

And if you are rejuvenating for the judgement such that "after all he couldn't escape the law" ; that's again a shame on you ... your system or law of which you are a part is not capable of delivering such straightforward cases without doubt.... There is no bold judgement here ..everything was crystal clear and judiciary or the political system can't be applauded at least not for this case.You didn't say thanks to your mother for serving you food for 15 years.. did you .. so why just one serving of food from judiciary is making you feel gr8 , even after when u had earned it and deserved it...?

I had reached office ...........safely .. somehow i am good at multitasking :)

Get lost ! I am not marrying you...!!

The season was autumn and the heart was green! The air was humid but the smell was romantic. Yes the venue was ccd and the occasion was marriage.. marriage in ccd .. of course not,but the marriage talks ,yes. On a second thought cafe coffee day's outlets have become an ideal place for almost anything , from hangout with friends chilling over a mug of mocha to romantic dates on the couch. The pride I wore in the innovation while suggesting it to meet the girl for pre-nuptial talks was murdered brutally when on the neighboring table a groom's family was interviewing the prospective bride. People are already smart.

I wasn't anymore interested in any arranged marriage talks and neither did my dear friend ask me to accompany him. Instead, what i did was to drop him at ccd and cruise to watch the clash of the titans, an extremely sad movie which seems to have thrived on the sets of harry porter, troy and the like. I am sure the producer loved the cost effectiveness of the movie and the audience loved the exit from the movie. I can't comment on the titans who seemed to have completely utilized the two hours in mesmerizing display of public affection, but rest of the audience were depressed by the on screen titans. Coming back to the story, my friend ahh .. , he is quite a stud and his past records stand by this qualification. Switching girlfriends like electronic circuits and killing fairer sex by cupid's arrow has been his greatest assets. However the circuits collapsed and the bow and arrows were finally seized by Cupid , he was unarmed this time as a subject to pure arranged marriage.

Confident as always, he believed that the girl secretly loved him , credit to his casual talks on phone and the ramblings of the past affairs.Well, from my perspective i had already made up my mind to have my dinner without his company, although i would have loved him to cook for me .. he is a gr8 cook.However, then the purpose of his trip from delhi to pune would have been in vain . Yes, he hadn't come to meet me , after all.

Little did I know that I would recieve a call right in the middle of samosas, the only enjoyable thing for me in the movie, to come back to ccd.While driving back, another couple of "where are you, when will you reach" calls intrigued me. What happened , might be that the stud has done his magic in an hour and they have already decided to marry, I have got my Bhabhiji and he wants me to meet her. "Hats off to you my dear friend, you still have the charm".

Meeting my prospective bhabhi, yes i did , though only a formal "hi". She left and we sat in the car and the first statement was " Let's go for a long drive" . Ok, he might wanna tell me how much he liked the girl.My dear friend started off with how confused he is and ended up with what the girl had said ...."I am not marrying , at least not for next 2 years" . In between were excerpts of how she said she is missing the company of her friends for movie and a movie with him isn't happening.As if this wasn't enough, the lunch proposal was also cancelled for the next day. Well, the verdict was out ! - "Get lost, I am not marrying you".

Well it took me a long trip to lonavala in the hot afternoon to cool my friend who was in a state of shock even for next couple of days.Sadly for him, the FM was not working and the USB I had were somehow playing ghazals and songs appealing to the mood situation, yes ...sad and depressed.Almost each of his affair crossed his mind while listening to the songs and it took me a failed effort to comfort him with praises of his looks and demeanor.As if this was not enough I had to commend him on his features,come on man that proves I am a good friend, nothing else.But the first rejection that too in a ritual such as arranged marriage was hard to gulp down, even with pizza and chicken wings.With a bleeding heart he left for Delhi the following day, and yes he didn't like pune. I am doubtful if he will like anything now.... .Recent rumour is that he even resigned from his company .Now that's too much...isn't it? 

So morale of the story  --- Grow up guys , it's not our world anymore ......cheers to the independent girls of India and next time you think of the prospect of rejecting a girl, be prepared for the vice versa.
There is another of my friend, brilliant, smart and an awesome person with a beautiful love story ..... of course one sided ... but later on ...keep reading my ramblings .. that's all I have , words ..... In case you like it drop in a comment.. it will keep the word-fire burning!

What Bihar is to India , India is to the world !

Since long, I had been harping on the relationship between Bihar and India, one as a state and other as a nation , yet very close in features and similar in perception. It has been atleast 8 years since i am brewing this coffee over India and its Vihar, yes Vihar shares the same relation with Bihar as Mumbai is to Bombay.

In ISM I could see the first glimpse of the perception soon to be a conviction ; numerous talented folks from Bihar, more than talent , the hunger for success and knowledge was striking.Indians in foreign universities are known for the same ; their hunger for knowledge, their frugal engineering means and the talent unleashed to the best.The eager for government services and the passion with which they crack it has been oustanding, similar to the numerous Phd's and Scientists pursuits abroad.

Bihar is infamous for the same qualities that India has ; corruption, lack of infrastructure,bad politics, failing systems in healthcare and education. If you wish, you can blame bihar for all the malpractices and so can you think about the whole of India.However there is a silver lining in the nimbus. The gdp of bihar is on a rise; the governance is improving and it has seen one of the highest NRB(non resident biharis) investment in real estate. The education curve's is moving well in the positive slope and the healthcare is improving though on a small scale. Same is true for India. In short, taking cue from tedindia, India is the softpower to the world and Bihar is the softpower to India.

Moving on to people; Indians are known for doing petty jobs on foreign soil and so are Biharis. Undoubtedly the most hardworking, they form a support system to the economy they work for, be it Mumbai or US.Biharis have been the hate victims in almost the same way the racist attacks against Indians have been staged abroad. They have been suffering in the same way the Indians are and yet taking every humiliation in their stride, forgiving and sometimes forgetting the wounds inflicted and yet trying to give their best to the foreign lands.

Yes, both of them have been asked to go back to their lands and there is a movement, a nexus building, where we see more professors from abroad joining Indian companies and Indian Universities, and we also see Biharis coming back to Patna and allied cities to start something new.

 Yes there is a wave of change and it definitely threatens the current equation of "Power" both at International and National levels, with India and Bihar playing the cards nicely.

Sales and Marketing - is it the same bakwas!!

More often than not we confuse marketing and sales to be the same thing. No points to guess that they are not. Let me put my 2 cents on it. 

Marketing refers to a much broader area and encompasses all the aspects about the market of a particular product or market. It starts right from the stage we conceive the product and ends .. well  never ends until the product is there in the market. 

There are two ways of doing business , think of a product and then about the market ; think of the market and then about the product. Mostly the second paradigm is seen in the business world. However, the genius products such as that of apple and the research labs follow the product first and think that the market will follow. Infact for some time even the genius google did not know how to make profit from their search engine. They just knew that they had a product which rocks , of course technically. 

Hence, marketing in most businesses starts while the product is still at the sperm stage. The study of the market, its economic , cultural , demographic minutes elucidates its need, the market need. Market need forms the embryo which when hit with the right product idea leads to giants such as Nirma , Colgate, Complan, denim and so on and so forth. 

During the product formative years, close touch with the peer products in line and the behavior of the market is as necessary as the quality of the product being built. This continuous eye of the market is very much also in marketing. Now is the stage when the product is almost ready at least fully functional when again the need to look at the market and build a strategy around the market to position the product in the best way is felt. Positioning the product includes advertising , building up a motivated sales force and managing the delivery lines and most importantly making the customer feel that this is the best suited for his needs. If the customers don’t feel the need , make them feel the heat ; “ Mard hoke ladkiyon wali cream” is a good example. 

Now when you have created or in the process of creating a market for yourself, you need the basic of all things to make your business sustain ; profits and those come from sales. Find the customer and Sell the product whatsoever. Spend on sponsorships , spend on advertisement; on promotional campaigns , make sure you are noticed. In sales , you don’t bother about the quality of your product , but on the quantity you sell. A maruti sales dealer when sells his car to me, each and every moment of his time counts; the customer is secondary here. However in marketing world, the customer matters. The feedback form the manager asks you though , is going to be a part of the marketing circle. 

Thus Marketing is the big picture, Sales is a big part of it. I would say , consider Marketing to be a human body and Sales to be the hands…

Regards,

Amrit